• Provides a clear definition of parental involvement and a quantitative way of measuring it
• Views parental involvement as the missing element of character development
• Provides a purpose-driven process for connecting school, home, and community to build character and change the culture
• Has a parental feedback process that enables teachers to link students’ life experiences to classroom lessons and strengthens school-home partnerships
• Spirals the curriculum around the twelve pillars of character so that students are practicing different forms or traits of the pillar each year
• Facilitates both in-depth understanding and more effective integration of the pillars of character over time, as they are practiced through different traits

The purpose of “I Care” is not just to fill a market need for a program that facilitates character development through parental involvement. It has been designed as a system that transforms people, the community, and the culture. To do that, we have built each component on the latest research available.

• Using parent involvement to increase reading level, academic achievement, and school attendance and reduce the number of office referrals
• Activities that are connected to real life and practiced at home to increase the potential for transfer
• Proven teaching/learning strategies
  • Advanced organizers, modeling, input
  • Open-ended questions, higher-level thinking and multiple intelligences
• Using feedback to affirm current practice or point out the need for change
• Importance of positive contacts in bridging the communication gap between home and school
• Increasing retention through discussion, repetition, and practice
• Community involvement in the “I Care” process to increase the effectiveness of home and school initiatives

• One of the strengths of “I Care” is the ability to measure parental involvement. Following is an example of how parental involvement improves during the school year using the “I Care” system.





• Over and over, principals report an increase in end-of-year test scores and attendance, along with a decrease in office referrals beginning with the year that “I Care” is introduced into the class or school.
• Some of the most powerful data is anecdotal:
  • One five-year-old walks around with his workbook saying, “When is it time for ‘I Care’?”
  • A teacher went out and bought her own incentives when her allotment ran out because she was seeing such transformation with “I Care” and wanted to keep up the momentum.
  • Kids throughout the district are wearing their “I Care” T-shirts two or three times a week instead of just on “‘I Care’ Day.”
  • Migrant parents are coming to school for the first time.
  • A teenage reminded his mom, “You’re supposed to say positive things.”
  • With tears in her eyes, a mother shared that getting the positive contact each month was the first time she’d heard anything good about her child.

All grade-level “I Care” Curriculum Kits are a one-time cost of $279.95 per classroom for English and $299.95 per classroom for Bilingual (English & Spanish). All “I Care” Grade-Level CD-Based Curricula are $149.95 each. The “I Care” Character-Building Parenting Workbooks are $9.95 each (school pricing). The Workbooks are aligned with classroom Curricula and using them eliminates the need for copying pages for students. Workbooks are available for Toddler and Grades Pre-Kindergarten through 5th in English and Spanish; Toddler and 6th Grade Workbooks are available in English only.

Call 800.797.5818 with your questions. If you would like a free estimate of what “I Care” will cost your district, let us know the number of classrooms involved and we will get an estimate to you right away.